Changing the Game, One Pair of Boots at a Time

Re:Play Football was founded on a simple belief: no good pair of boots should sit unused when they can help someone else play the game they love.

Our Story

Every year, thousands of football boots are left to gather dust or end up in landfill while many players struggle to afford the right gear. We started Re:Play Football to change that.

What began as a grassroots initiative has grown into a movement. Today, we work with clubs across the country to collect pre-loved boots, restore them, and give them a second life making football more affordable, sustainable, and inclusive.

Our Mission

We aim to give pre-loved football boots a second life, helping to reduce waste, support grassroots community football clubs, and provide players of all levels with budget-friendly boots.

Our Values

Sustainability

We believe every boot deserves a second chance.

Community

Football is for everyone, and we’re here to break down barriers.

Affordability

Quality gear shouldn’t come at a price that keeps players off the pitch.

Partnership

Change happens when clubs, players, and communities come together.

Meet Our Team

Get to know the amazing people behind our company.

Jon Dennis

Former professional athlete with over 35 years experience working within the sporting goods industry, including Nike. Proven track record of launching technical sports brands into the UK market.

Ben Fisher

20 years experience working in R&D, innovation and commercial across multiple industries.

Lee Underhill

25 years experience working in financial services. FA qualified football coach as well as dedicated parent to a son and daughter who both play youth football.

Join the Movement

Football is more than a game — it’s a community, a passion, and a force for good. Together, we can make it greener, fairer, and more accessible.

Get Involved